Bill founded GrowthOps to meet the need for faster and more effective results from marketing, operations, and business offers. By creating operations results centered around deeper-truth insights, Bill has helped dozens of companies improve their customers’ experiences and created ongoing growth along the way.
Bill oversees all aspects of GrowthOps’ business including market strategy, financial planning, client delivery, offer development, and corporate governance.
Before founding GrowthOps, Bill was senior partner at Accenture where he spent the first 20 years of his career.
Melissa joined GrowthOps to apply her brand and digital marketing expertise to create analytics-based marketing programs and enhance customer relationships.
Melissa’s contributions to GrowthOps and its customers include brand development, integrated marketing strategy, digital advertising, customer relationship management, marketing analytics, and operational efficiencies.
Prior to joining the GrowthOps team, Melissa cofounded two successful Atlanta businesses and held senior marketing and operational roles for large national brands and a non-profit.